Update on my digital marketing efforts as of 9/12/2019
For a long time I thought that if I could only raise money I would finally have the marketing budget to blow this brand up. I've since learned this thinking is wrong, and that simply throwing dollars at marketing is not enough to build consumer awareness.
So many young businesses have trendy office spaces or co working spaces. But is this really necessary? On this episode of the podcast I talk about why I don't have an office and give my number one tip for successfully working from home.
Since I started this business in 2014, people have told me that Rooster & Lark is a niche product since it's marketed as "Just add eggs". I disagree.
Controversial issue as it seems everyone in the industry is attending these things. But today I do another episode of "your questions answered" to settle once and for all why I don't attend trade shows.
Many new businesses read The Lean Startup, by Eric Ries, but few put his words in to practice. In this episode of the Rooster Nation Podcast, I'm discussing how (in my opinion) too many founders are outsourcing tasks to consultants, freelancers, and agencies without first trying to learn the skill and execute themselves, and how as a community we need to get back to our MVP (minimum viable product) roots as laid out in Ries's book.
As Rooster & Lark has grown, the business has needed different things to push it forward. Listen to this episode to learn about what the Rooster does all day, and how that’s changed over time as the business has grown.